Madison Avenue to USA: igbok, y’all

Don Draper was wrong about this, but it’s a message ever-popular in America. Never more than now.

You know what happiness is? Happiness is the smell of a new car. It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay.

That’s the native wisdom that came to me when I saw the hour+ line waiting to get into the Apple Store on day #1 of the big “back to school” tax-free weekend spending holiday. Just empty your wallets, everybody, it’s gonna be ok.

And if you don’t like the line you can get your iPad at Target.

I’m proud of Older Daughter, she spent the afternoon at the mall with friends and didn’t spend a dime. For my part I spent only at Frugal MacD‘s yesterday, where taxes were duly collected. But the line was short and my purchase was momentarily reassuring.

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